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Copywriting
Writing is one of our basic services, simply because so much else relies on it, but writing good copy is anything but basic!
We've already said that your business will be judged on first appearances and, nine times out of ten, that means something that you've written. Writing is how you communicate with your customers before you meet face to face (if you work on-line it may be the only way you communicate). Whatever medium you use, you will be speaking directly to potential customers and first impressions really do count!We offer writing, proofreading and editing services for print and web, and specialise in creating engaging, useful content that reflects and enhances your brand values and can actively improve the SEO (search engine optimisation) of your website, increasing traffic and boosting sales.
Writing for the web requires a subtly different approach to that used for print. Not only do you need to consider the fact that people read and react to web pages in a different way, but you must also remember that search engines will categorise your site based on its content. We understand this and have the know-how to make your web pages work for you. (To see how this can work try searching Google for "copywriter Faversham Kent" - this site currently comes up 5 times on the first page, including the number one spot.)
Web usability and accessibility consultancy Webcredible report that "the web pages actually at the top of Google have only one thing clearly in common: good writing".
Bad writing puts potential customers off; it doesn't inspire trust in your business. Don't leave it to chance, you could be losing customers before you even see them and throwing your advertising budget down the drain.
We are happy to write fresh copy for you or edit and proofread what you already have.
Better Start Here is happy to take commissions from editors seeking content and articles for their publications.
You can call Better Start Here on: 0789 0617 747 or email us at: info@betterstarthere.co.uk
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